I was the team leader for the seminar by Roy Blumenthal on Blogging. Here are my notes and summary of the session.
Roy started off by saying that you needto stick to a discipline to keep your blog going. He suggested that we all agree to blog at least three times a week. Lesley felt one could even blog everyday. But the main thing is to be consistent and not disappoint your reader. We should seek consistency but not necessarily perfection.
Roy also mentioned that it is not really the content that counts but that we be successful. I am not quite sure what he meant by this. After all, WHAT I put on my blog matters! So please come forward with any explanations.
A blog is an online diary but it is pointed. I think this means that the blog has to be concise. Avoid rambling on.
A blog is a marketing tool. This does not need much explanation. For our World of Work program, we want to use the blog to communicate with potential employers.
The blog reflects a sharing ethos. You share your thoughts and experiences with others. You offer them something from you and you can also expect somehting in return. You want to share generosity and personal growth with others.
In your blog, you can reveal your ideologies and passions. "You need your blog to be you", Roy said. Your blog is then your personal stamp of identity. Don't try to hide yourself but use the blog to express yourself. People want to know about you and with your blog, you can reveal who you are and how you think.
The blog is then about you as a person. Do not confuse 'person' with 'persona'. Try to post matters that truly show who you are rather than pretending to be someone you are not.
Your blog also shows how you grow over time. Instead of deleting blogs, leave them there so people can see how you have developed. Remember, Dan Sonnenberg from Matrix Consulting mentioned that he does not look for people who know it all but who can learn.
Your blog is like a shark: it has to move to remain alive. So you need to post regularly but you also need to post interesting and meaningful things on your blog. So content does matter?!
Try to make regular updates on your blog. Make sure your blog has personality. The more it says about you, the more interesting it is. You also want to have a focus on your blog. Maybe you can show how you work on your blog towards a specific aim; how it evolves, how it takes shape.
Let me end with a personal observation. While I can understand that the blog has to be you, that is, you want to be authentic and truthful, there are always issues that will be left out. I mean, I write here to a global audience, to every Dick, Tom and Harry in the universe, I even use it to market myself. So there are limitations to what I put on my blog. In this sense, you get a glimpse of 'my truth', but probably not the 'whole truth'.